Many of the electronics stores I have seen in India, are nothing but a disaster. When I enter any popular electronics store like chroma, Reliance digital etc., I would encounter a enthusiastic sales man who would tell 'Welcome to Electronics store sir! How may I help you?'. While many people find this pleasing, I find it weird. Because these days, people who come to electronics mega stores are not exactly clear as to what they want. Even if they had come to the store keeping some product in mind, many times they would be buying many things which are initially not on their list. Reason? Electronics is Inspiring. It defies reality. Fixing a price for an electronic device is so difficult these days. I have some ideas over how to run an electronics store in a country like India. Read to find out more.
Except the goods that are being sold, it's hard to find any electronic devices that are actually being used in the process of everyday interactions of the store with the customers.
In my store, I have some plans to keep the environment exciting. There are really only two things to take care of.
The first thing to take care of, is look of the store. The more spacious and ambient it looks, the more comfortable customers feel during their visit.
Next important thing is feeding customers with information. Only information. Clear and useful information. Thing is, now a days, anyone can find out about anything at just the click of a mouse. But, what results most of the time is unclear, false and may be biased information. So, the difference lies in providing exactly the same information that customer needs.
As Steve jobs puts it, customers don't know what they want, unless we show them. So, it's important to show all the recent developments that are taking place in electronics industry through vivid visuals in LCD TV's hanged in every product category. Many a times, customers change their decisions based on what they have seen, or heard in the store.
Targeted Support
Rather than having store full of sales personnel who are of little worth, its better to have a very few of them with sound knowledge of what is happening in the electronics world. Each customer who enters the store is not guaranteed to buy something. Sometimes, they might just have come to see what's new. I have seen sales personnel who bother customers to buy something even if they are reluctant to. A friendly and informative chat is all it takes for a good transaction.
In short, business is not so tough. It plays by simple rules. It is us, who makes things complicated.
See you in next post.
Except the goods that are being sold, it's hard to find any electronic devices that are actually being used in the process of everyday interactions of the store with the customers.
The first thing to take care of, is look of the store. The more spacious and ambient it looks, the more comfortable customers feel during their visit.
Next important thing is feeding customers with information. Only information. Clear and useful information. Thing is, now a days, anyone can find out about anything at just the click of a mouse. But, what results most of the time is unclear, false and may be biased information. So, the difference lies in providing exactly the same information that customer needs.
Setting up Information Kiosks
Finding the right device of right specifications and in the desired price range is so tough these days. Many times, people end up picking up every product in hand, compare the prices, specs etc., on their own. This can be changed. Customers on entering the store, can just directly go to the kiosk and enter the kind of product they want and they can customise their search by selecting Price ranges, Specs, Brands etc., the kiosk directs them to the appropriate location in the store to buy their product.Streaming information on WHAT'S NEW on LCD in every product category
Even the brilliant products need advertising and promotion. And good advertising will inspire people. If you don't believe me, watch Microsoft's FUTURE adds, Apple adds etc.,As Steve jobs puts it, customers don't know what they want, unless we show them. So, it's important to show all the recent developments that are taking place in electronics industry through vivid visuals in LCD TV's hanged in every product category. Many a times, customers change their decisions based on what they have seen, or heard in the store.
Targeted Support
Rather than having store full of sales personnel who are of little worth, its better to have a very few of them with sound knowledge of what is happening in the electronics world. Each customer who enters the store is not guaranteed to buy something. Sometimes, they might just have come to see what's new. I have seen sales personnel who bother customers to buy something even if they are reluctant to. A friendly and informative chat is all it takes for a good transaction.
In short, business is not so tough. It plays by simple rules. It is us, who makes things complicated.
See you in next post.
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